AQA As Business Paper 2 2025 Insert

Get the official AQA AS Business Paper 2 insert from the May 2025 series (7131/2). This document contains the full pre-released case study material used in the exam, providing the essential context required to answer all Section B and Section C questions.

The insert focuses on **Hoods Ltd**, a growing UK-based sportswear manufacturer competing with global brands. As described on *page 2*, the business differentiates itself through ethically sourced materials and a strong sustainability-focused mission statement. However, it faces rising costs, marketing challenges, and internal management issues.

Key data and insights include:
- The impact of **price elasticity of demand (–0.1)** on pricing decisions and revenue strategy (*page 2*)
- Management and organisational issues, such as centralised decision-making and potential delegation of budgets (*page 2*)
- Cash flow concerns linked to late payments and reliance on trade credit (*page 2*)
- Financial performance trends shown in the *table on page 3*, where revenue increases from £5.75m (2022) to £6.90m (2024), alongside rising costs
- Industry comparison data for debtor days (*page 3*), highlighting worsening relative performance
- The *Boston Matrix diagram on page 3*, showing product positioning (e.g. tracksuits as a “Star”, hoodies as a “Cash Cow”, swimwear as a “Dog”, and t-shirts as a “Question Mark”)

This insert is essential for exam preparation, helping you practise applying business theory to real-world scenarios, analyse data effectively, and build high-level evaluation for 9- and 16-mark questions.

Pair it with the AQA 7131/2 question paper and mark scheme for complete exam practice. Optimised for mobile and desktop and updated for the 2025/2026 academic year.

This document is designed for AS Business students preparing for exams, including Year 12 students, retake candidates, and independent learners studying AQA 7131.

It is also highly valuable for teachers, tutors, and revision providers, enabling case-study-based teaching, exam simulations, and structured practice of data response and essay questions. Parents supporting revision can use it to understand how students apply theory in real business contexts.